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Keith Bruch | Winnipeg, MB

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Executive Team

Sandler Training Canada's Leadership Team

Keith Bruch

Keith has been in sales, marketing and coaching roles throughout his 30-year career. Whether the customer was in Japan, Morocco, the US, Canada, Turkey or the more than 30 countries that Keith has marketed into his focus has always been on understanding and solving the pain, in its various forms, that all clients and customers have that leads them to a purchase decision.

Keith started at the bottom after University where the learning is fast. He rose to the VP level over time in a billion dollar company. Throughout he had bottom-line responsibility for several companies where he managed and coached people to increasing and record-breaking financial performance. Keith and his wife Alexandra are now the Master Franchisee for Sandler Canada. Their goals are simple… add value to the Franchisees, grow the network in Canada and have fun doing it.


Alexandra Bruch

Alexandra has over 25 years of successful experience in sales, logistics, and financial management with small and very large organizations also at a national and international level. She previously held the role of Manager Contracts and Documentation at Richardson International.

As Director of Operations for Sandler Canada, Alexandra takes the charge on all day-to-day activities including financials, franchise management, and contracts.


Megan MacKeigan

After graduating from St. Francis Xavier University in 2008, Megan began her career with The Coast Newspaper in Halifax, working in the marketing department as the sponsorship and events manager.

Megan has been working with Sandler Training operations since 2009, responsible for marketing strategies and implementation, as well as training, assessments and business development. She works with several Sandler Training offices across North America, supporting teams with their marketing efforts.

Megan teaches Business & Digital Marketing part-time at Eastern College.